Wild Atlantique's Coastal Journey to becoming a
Sustainable, Eco-Friendly Brand!
It's been a long but exciting journey to find just the right material and styles for Wild Atlantique's very first self-branded clothing range. A mission to create a range of Sustainable and Eco-friendly clothing for Men, Women and Children that embodies the Coastal Lifestyle!
Here in Ireland, especially along the 'Wild Atlantic Way' route, we have an abundance of natural Coastal beauty. From dramatic cliffs to long expansive beaches where you can see the Wild surf from every view, and feel fresh Sea breezes with every breath.
Having journeyed along the Irish Coastline (see our 'Epic Road Trips' Blog for more details), Ireland has a unique Coastal look and style. It is completely different than visiting the warm waters and coral reefs of the Great Barrier Reef, a Caribbean Island, Bali or the Mediterranean.
Ireland offers incredibly clean, desolate Sea scapes and Beaches that are entirely unique to the Atlantic Ocean and Northern Hemisphere. Cold waters are bracing, and Wild surf challenges, while they inspire! Clean rocky shores are full of beach stones smoothed to a polish by rough Surf. Sea glass sparkles on beaches all around our incredible Coastline. Living near the seafront or visiting when you can, is a sure way to making your life and lifestyle richer and more dramatic. Gazing out from a high cliff, walking along a beach collecting shells, or diving in with a board or boat to challenge the waves! All of that embodies the Irish Coastal experience.
Headquartering Wild Atlantique Ltd in County Mayo, in the West of Ireland near the 'Wild Atlantic Way' route, puts our company in close proximity to the best parts of the Irish Coastal lifestyle. From Beach walks to surfing and sailing the Atlantic Ocean, we live what we love!
Ireland's commitment to clean beaches, water and environmental conservation is an inspiration, and a place we are proud to call home. Finding a way to define the 'Irish Coastal Lifestyle' in both Clothing and Home Decor to enhance customer's homes and wardrobes in a meaningful, sustainable and eco-friendly way, is our mission.
Our Materials and Production Partners:
We first envisioned a collection of Eco-chic ‘Apres Surf + Sail’ Athleisure to be produced with Eco-friendly material and a reliable, Sustainable European supply chain. Our garments will be produced primarily here in Europe, and shipped to customers from our location in the West of Ireland.
Our first collection is made from a unique material, TENCEL® fibers (sourced from Austria), which are more absorbent than cotton, softer than silk and cooler than linen! They are made of the renewable raw material, Eucalyptus wood in pure cellulose without any impurities. Offering amazing EU certifications, awards and performance benefits.
Our Eco certified fibres are made into the finest quality material at our manufacturer in Italy. Our garment production (along with recycled labels and tags) are all made in Portugal, for a truly European and Sustainable production process. Our small, high end, superior manufacturing partners are long established and pay their experienced staff a living wage, thus supporting their local economies. We visit our superior, family run factories regularly and leave nothing to chance! Our garments are then transported to our location here in the West of Ireland, where they are packaged and prepped for delivery to our valued customers using recycled, reusable and bio-degradable packaging.
Thus finding manufacturers and producers in Italy and Portugal that have exceeded our exacting standards for a Sustainable supply chain. Designing pieces for Men, Women and Children that offer Irish Coastal style, both Easy & Relaxed, that suits the Irish climate and our customer's exotic beach vacations. You can trust that a great deal of thought and effort has gone into how and where your Wild Atlantique garment is made, with an Eco-friendly and Sustainable process from beginning to end!
See page 'Our Material, Colours and Care Instructions' for more details about our first range's Italian made TENCEL® fabric. The attention to detail and finish of these Portuguese produced garments, are exactly what you would expect of an affordable, luxurious piece of clothing. From the covered seams to the finished hems and pockets, great care has been taken to produce each piece to the highest standard.
In addition, all of our Hang tags, Labels, and Nickel-free Metal tags, are sourced in Portugal and also made from recycled materials!
Finally, keeping the material content and production of our entire process within a Sustainable and Eco-friendly mandate has been of paramount importance. Produced in Europe by smaller companies that sustain their local economies, paying a liveable wage to workers, who work in superior conditions.
For all of these reasons, you can be proud of owning and wearing your Wild Atlantique garment!
Designed in Ireland for the Irish Coastal Life:
Our styles are deceptively simple but are made to exacting patterns for flattering fit and drape of our soft silky material. The styles themselves are designed in Ireland and sized to the Irish and Northern European build. Tees, Shorts and Skirts for warmer days or vacations. Easy and relaxed Pants and Long Sleeve Tees for those colder Irish Beach days.
'Apres Surf + Sail' wear for that Easy & Relaxed Coastal Lifestyle here in Ireland. It's Eco Chic gear for wearing closer to home, or taking on holidays both here and abroad.
Future Styles and Fabrications:
The 'Apres Surf + Sail' TENCEL® Athleisure range is just the first offering we have developed for our customers. We are already working on new styles in complimentary fabrics for warmer hoodies and pants for those cold Irish Beach days. Stylish designs that are both flattering and functional for Men, Women and Children. (See our first Women’s Hoodie and Beach Pant offered in a Cotton blend ‘French Terry’ material sourced and produced in Portugal too!)
In addition, we have a new partner and material we are sourcing that is made from recycled Ocean Plastic, produced in cozy, comfortable, easy and relaxed styles that is our signature Irish Coastal Lifestyle look!
So stay tuned for more of our newly branded Eco Chic range of stylish designs. Offered along with other incredible Bath & Body, Accessories, Home Decor pieces we have chosen to enhance both your home and wardrobe with unique Irish Coastal Style! Our customers can be confident that as a company, we will always be committed to producing with quality Eco-friendly materials, in a Sustainable supply chain, and being committed to protecting our Oceans!
Support of Our Pristine Irish Coastal Environment:
Our CEO Karen Mackay has been involved with Ocean Conservancy for quite sometime, being a lifelong passion and commitment of hers, and Wild Atlantique LLC & Ltd, from it's inception! From support and promotion of the worldwide 'March for the Oceans' event, to local Beach cleanups and support of Ocean Conservancy charities and organisations worldwide. Wild Atlantique Ltd encourages support of both Irish and Worldwide focused endeavours to Keep Our Oceans Clean!
Because all things begin locally, we are currently looking for Irish partners with the same Ocean Conservancy passion. If you have a Charity or Not for Profit group (no matter how small) that focuses on keeping the Irish Coastal environment clean, then please do reach out to us at email@example.com to discuss what we can do to partner with your organisation! Ocean and Beach Conservancy starts locally first!
Waste Management of the Fashion Industry - Customer Disposal Discount offered!
From Design to Delivery, Wild Atlantique is committed to the Irish Coastal Lifestyle and processes that fulfil and enhance our mission. One of those ways is with our customer service and in keeping our company's 'waste impact' to a minimum.
To that end, Wild Atlantique will offer a 15% discount (on full priced items) for future purchases by customers that wish to dispose of our garments with us. Damaged or otherwise, no matter how long you have owned it! We do this in order to close the loop on the waste issue presented by the Fashion Industry as a whole. Fashion being one of the greatest polluters of the Environment and Oceans worldwide. We will dispose of your old and previously used Wild Atlantique garments in a responsible way, with the intention of finding the best way for them to be reused, recycled or repurposed.
Please contact us on firstname.lastname@example.org to ascertain how to return old Wild Atlantique garments and obtain your discount. Our customer service will be happy to help you!